The Science of Making Money in Stocks – Investment Ideas

Why do some people succeed spectacularly in the market while others fail?

The market is the same for one person as it is the next.

So why the big difference in performance between one person and another?

It all boils down two things:

1) Knowing what works, and

2) Doing what works

While the stock market isn’t a perfect science, the fact remains that if you concentrate on what works and stop doing what doesn’t, you will most surely succeed in the market.

Knowledge Is Power

We’ve all heard the old adage: ‘knowledge is power’.

It’s a great saying because it’s true.

And that saying couldn’t be truer than when it comes to investing.

Take a look at your last big loser for example. After analyzing what went wrong, you soon discover some piece of information that – ‘had you known that, you never would have gotten into it in the first place’.

I’m not talking about things that are unknowable, like surprise announcements that can catch even the most professional of professionals off guard. I’m talking about things that you could have known about or should have known about before you got in.

This is part of ‘knowing what works’.


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Was your last loser in one of the top industries or in one of the bottom industries?

If it was in one of the bottom industries, you should have known to not take a chance on something with a reduced probability of success.

That’s the ‘doing what works’ part.(And not doing what doesn’t work.)

That’s not to say that stocks in crummy industries won’t go up — they do. And that’s not to say that stocks in good industries won’t go down — because they do too.

But more stocks go up in the top industries, and more stocks go down in the bottom industries.

And that’s part of the science of making money in stocks.

If you follow a set of proven profitable rules, you’ll have a higher probability of succeeding.

Know What Works

Did your last loser have a spectacular growth rate?

If so, and it got crushed, would you have picked it if you knew that stocks with the highest growth rates have spotty track records?

Once again, this is the ‘know what works’ part.

It seems logical to think that the companies with the highest growth rates would do the best. But it doesn’t always turn out to be the case.

One explanation for this is that sky high growth rates are unsustainable. And the moment a more normal (albeit still good) growth rate emerges, the stock gets a dose of reality as well.

Instead, I have found that comparing a stock to the median growth rate for its industry is the best way to find solid outperformers with a lesser chance to disappoint.

Do What Works

Remember, you need to ‘know what works’ and also ‘do what works’. That’s the science of making money in stocks. And quite frankly, the science of success in everything.

Get help with the answers to these questions and more. And discover what works and what doesn’t before your next trade.

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Thanks and good trading.


Zacks VP Kevin Matras is our chart patterns and stock screening expert. He runs the Research Wizard and personally developed many of its built-in market-beating strategies. He also directs the Zacks Method for Trading: Home Study Course.

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